How to Write a Hub: A good hubscore starts with caring for your reader
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I recently read a hub by Rebecca E that discussed hubscores. She was evaluating and giving advice on strategies on how to make hubs that score well. The advice she gave is awesome and anyone who wants to do well on HP needs to read her hub.
The only reason I am writing this as an addition to her awesome work is that, she mentioned something that I think needs to be expanded on more than even her careful work covered. It has to do with quality of writing, but has nothing to do with grammar and spelling—even though that’s crucial too.
The thing she hits on about quality is “quality content.” But what is quality content? I think there is actually some debate about that. I think some people don’t know what that means. So, as someone who makes almost no money at all on HP, but who has high scoring hubs and who even spends some time in the 100 zone regularly, I’m going to give you advice about how to do well on hubpages without making money. How to get a high score that is NOT monetized, that is NOT back-linked, that is NOT SEO anything at all.
If you take the advice I am about to give you and add it to the advice that Rebecca E gives, and that the marketing guys/gals give, you will be a freaking monster of HubPages. They’ll have to make extra numbers over 100 to score your stuff. So, that said, here goes:
You have to care.
You have to care about what you write. It has to matter. But, it’s not that simple. What it really means is that you have to care about your reader. You have to offer them something of value. There has to be something in it that is genuine.
Seth Godin is a marketing guru and he talks about a thing he calls a "Purple Cow." He's talking about the buying experience for businesses, but I think the idea translates very well, at least in part, to writing. In short, the Purple Cow is the concept that what you do for your customer OR for your reader is to provide an experience that is so unique and cool that they can't help but talk about it later, can't help think about it. The idea being that if you were walking by a field and saw some regular cows, you wouldn't think anything of it. But if there was a purple cow in the field, you'd be telling people later on. You would make a point of saying, "Wow, I saw a purple cow today!"
Writing hubs needs a bit of purple cow. It doesn't matter so much what that is in particular, but it just means that you have to put effort into writing it, try to make it as interesting and memorable as you can. It means you have to care about what you write because you care about giving your reader something good. And it's not just Seth Godin saying it.
I’ve spent the better part of a decade (and thousands of dollars) working on a graduate degree in writing. I have read so many amazing, deep, brilliant, famous, historical writers. I’ve studied them, discussed them, been preached to about them by other brilliant and famous writers. I’ve totally analyzed writing as literature and art.
I’ve also spent twenty some years in sales and marketing. I’m a professional marketing writer. I get sent to seminars and stuff, heard some amazing, charismatic speakers. I read the books. People way smarter than me.
And guess what. The great writers and the great marketers ALL say the same thing. You have to CARE about your reader.
When you write, you have to be honest. You can’t just puke out some crap about some product. You can’t just regurgitate some specs you pulled off their corporate website and call it a hub.
I mean, you can, but, just so you know, if you puke in a bowl and call it pudding, nobody is going to believe you because, even if it looks like pudding, it still stinks.
That’s why crap hubs get crap scores.
You have to care.
Seth Godin is a marketing writer (Wallstreet Journal Best Seller) who writes about making the buying experience more important than the pitch
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It doesn’t even matter what you write. If you care about it, you will get traffic. Here’s a perfect example. I wrote about how the term “bad rap” is spelled “rap” and not “wrap.” I was annoyed one day, had a little grammar spasm, and went to work writing a hub about that totally boring, worthless, non-monetized, lame topic. Who even cares about that topic?
Me. I care. I’m a geek. I like English. So, I wrote it because it mattered to me. I knew I would never make a dime on it. I wrote it because it mattered to me that at least someone, ME, said something about people writing “bad wrap.”
Guess what. I get about 130 views a day on that.
There’s no videos of cool stuff. No linking strategies. No nothing. I just put what mattered on there. Apparently, that mattered. I've had similar luck on hubs about spelling college degree names and even one about lighting an office of all ungodly and boring topics. But they get traffic for some reason, and the only reason I can think of for it is because I believe people can tell I cared about it when I wrote. (It's funny, the bad rap hub actually gets comments of people being all, "Dude, wtf? Why do you care so much about this?" I just smile and approve the comments. They read it, after all. :)
So, yeah. You have to care. You have to be passionate about what you write, like Rebecca E. says. It’s true. If you care, if you pour yourself into it (and then edit and clean it up,… even do your SEO marketing thing after…) it will work. But you have to care when you write it.
You want people to read it, you want them to spend their time (and money) on what you have to say. That’s asking a lot if you think about it. So respect them. And they will show up. So will your hubscore.
Just because he's so interesting... here he is:
If you enjoyed this... check out:
- Shadesbreath's Facebook Page
Keep up with the latest bits on writing techniques and style, plus all the comical rants, satire, and sarcasm you can possibly handle. Click over, click like, and say "Hi." - daultonbooks.com
Come see my latest novel, novella, short story or comedy collection. Or just say "Hi" on my blog. Fiction, science fiction, fantasy, plus great cover art and more. Come see.
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Greetings SB. I agree. I've never written a hub to chase clicks or cash. I'll maybe start doing that if the day job dries up. But I have several out there that sit in the high 80s and 90s and occasionally touch the ton, and what is most gratifying is that the readers they attract often thank me directly for having written them. That counts for a lot.
Hey geek, nice hub........ oops I meant, Hey Shadesbreath, I like this hub. Nice reminders to also put yourself in the mind of your readers so you can put out some quality text! Great stuff for 30min challenge.
More great advice. Point well taken.
Excellent advice, something I attempt to conquer with each hub. I do consider it my moral obligation to be honest, forthright, and to produce quality work. Very well done, Shades. Rated UP!
Agree totally.
(You should guest post on Copyblogger - this is the kind of stuff their audience LOVES).
It's true that interesting, useful content will bring readers. There's kind of a tail end also that even large audiences that aren't the clicky type (not going to make you ad revenue) might be able to monetised in other ways.
I'm so jealous of the 'puke in a bowl' line! BTW - I almost linked the same books and mentioned Godin but I ran short on time. We were sharing the one headspace today :)
I'm after the clicks (rather unsuccessfully thus far) and some pennies (not bad for now) and I can only agree with you: all my 5 hubs to date deal with stuff I "care" about. I mean, I wouldn't kill for it, you know, but then I'd never pretend to spit in a bowl and hope that people would mistake it for soup. So I think you're right, caring about what one shares is an important ingredient.
Hey Shadesbreath. Um...isn't this against HubPages policy? Well, I have to agree, and to restate what Paraglider didn't say, "I never wrote to chase clicks, but to chase chicks." I'm just sayin'. Hope you are well.
One of the best pieces of advice I can imagine. It's like the good old adage, "people don't care how much you know till they know how much you care." - People like good writing technique - but not unless it SAYS something of value and if the writer doesn't value it - how could they? And for sure - if the writer is passionate about it - it will communicate as having value even if the readers hadn't fully considered it before.
You're one of my hub heroes!! Places you up there with Miss Carstarphen, my 4th grade English teacher who managed to instill an UNDERSTANDING of grammar in her students - painlessly! :)
BTW - Emily Dickinson was the bad influence who started me using dashes so often.
Every hub I've written has a piece of me in it, that makes a good minestrone soup. The cash pay is lousy but the people pay is amazing - that's why I keep popping back here. Nice to read you again Shades.
I like to read the stuff that shows the caring...I thought about what to do with hubs that people stop reading...should I delete them because they will bring down my score?...no, I won't...because these hubs represent things I care about...and that gives them value. and someday people who will need that information (maybe only one person) will have them there to read. So I care...maybe for one person...and not for the money or my hub score.
Fantastic and timely advice Shade - very well delivered. The quality of the hub - aside from being an effect of your talent and training, is a product of your obvious care for us as readers - Thank you!
Thanks so much for this 30 minute/1 hub powerhouse of a hub! I also read Rebecca E. and find myself amazed at her business sense as well as her devotion to quality writing. You have put these qualities together beautifully under a canopy of caring.
Fabulous!
Well, I am going to take advantage of that decade you invested and the money you have spent in order to shamelessly learn from that overall investment.
One proviso, though. When the professionals talk of caring for your reader during those marketing seminars , they usually mean "your client". I believe in caring for the reader, but not in order to sell him/her anything, but just to share a thought and possibly provoke a discussion :-)
You are So right, writing is passion. Great hub
Shades - Not sure if this has anything to do with anything, but I've actually seen a purple cow.
Great hub, man. I'm always amazed at some of the crap I see on here that's barely readable.....and they have high-90's hubscores.
Great message, Shades! There are definitely times when I need reminding about caring, usually at times when I've been writing about the same thing too long and almost can't take it anymore.
As always a very enjoyable read and I appreciate the writing reality check.
wow awesome hub, thanks for the mention I must link this one, it's great. I mean this is a good as I can say it, so you must have read my mind, yes caring about the readers is important. In fact really that is the only reason I write what I write, if the readers want it, I am willing to give it. This is awesome. Bookmarked, rated up and all that good stuff.
I write of my purple lizard now and then, even posted a picture of it. It is my muse and I care about my readers and give them what they like. good advice Shades
G'day Shades, long time no see! I just had to read this one and I was not disappointed. (See you accomplished your own advise with me):-)
This is a great Hub and I will certainly follow your advise!
Your advice is right on the mark. Nice job writing this hub. I thoroughly enjoyed all you had to say.
Sage
Some of the best advice about writing I've ever read, and it's simple. Care about the reader, not about the score or the money or WHATEVER, but the reader. After all, why ARE we doing this? I think I forgot for a while. Thank you for the reminder.
Thoroughly enjoyed the video! Thanks for that,too.
Thank you, I am so pleased to have found you on HubPages - it is obvious to me that I have a great deal to learn but I will definitely be asking myself 'is there a purple cow in here?' before I publish my next hub - perhaps I will only manage a light mauve to start with but I will try!
Great advice. From what both you and Rebecca say, I guess I have some work to do. Thanks.
Thanks for the advice. I do believe in hubbing about things that you are passionate about and sometimes you take the risk of getting negative feed back. For instance, I am a newbie to HP and I wrote my second hub yesterday. My first hub was climbing up slowly but after yesterday's hub post, the score went way down. Very discouraging but I will forge on. I guess not every passion will be well received.
This is a great idea and one that I can directly relate to long before I came to HP, but to cut a long story short I am involved with online role playing games, back in the day everyone made money the sae way by buying items off one person and selling it to another with profit added and no one really cared about another making game game guide, until the entire system of making that gold changed overnight.
I spent some time watching the system and then wrote about it...a few days later I was pulling in 10,000+ views per hour from thousands of players all around the world all wanting to know how I made so much gold when trading was effectively finished. From those early beginnings a whole new system of making money was created, using the power of the masses all buying at once since I single handedly caused one of the rarest items in the game to jump in value 40% where before you couldn't give them away.
People didn't really care about me, they cared about what I knew.
They cared about how to make game gold in a changing world where everything had been cosy and now was chaos.
Figure out how to show people what they most want and desire and you will get your views :)
[By the way, I read Rebecca's hub too and followed her, she is a great writer]
I am a merchant skiller on Runescape, in that I gather items and make better stuff and sell the finished product, back when free trading was taken out to stop bot farmers I was one of the first to tell people how to use the stock market system to make money on Sals Realm (if you know of it) with one of the most innocuous items in the game, the lowly fire rune.
95% of them were passing directly through me everyday and you couldn't buy them without paying me my 10% cut (:p) and then after one month i got out of that, happen to mention I was buying some rare items and watched the price skyrocket for two weeks lol
Great hub! This is the very reason I don't believe in writing just to write. You have to feel it. Fab as always!
Hi SB, I read Rebecca E.'s article and it is an awesome piece, as is this article you've written. It's excellent advice that I will take to heart. Thanks
Great information. Bookmarked!!
you sure have to care, and it seems you sure do....... hope you don't mind me asking, is it not of importance to earn money here ....... it is not really to me, i get my practice on here, and feedback. I like that you know so much about writing, and are willing to share it with us. Thankyou so much.
Enjoy your hubs: easy to read, informative and interesting.
Great hub! I get a lot of my really good traffic on hubs that I've done zero keyword research and SEO on. I guess it's because they're written from the heart, and therefore interesting to PEOPLE, rather than a Google spider. If I read something I like, I rate it up and share it, so that's what I'm doing here, and you'll have even more traffic. Thanks again.
This is very insightful!
I'm new to HubPages. You heap insight upon insight. Can't wait to sift through 'em all..
Excellent information - encouraging for all newcomers - thank you.
Thanks Shadesbreath - he is my gorgeous grandson !!
I have never been able to write anything worthwhile that I do not have some passion for. I found that out in the beginning here and it was reinforced once I learned the mechanics of Hub Pages. I find it intersting that you could build an entire hub on bad rap. I will have to read that as I constantly have similar grammar spasms.
Thanks for delving into deeper water about this!
Oh so true, I look back on some hubs I have tossed out quickly for well numbers.... and going back am red faced about the lil hubs. Edit... You offer great advice we should all follow, how to write a hub a good hubscore is great! Thanks for the help. Peace :)
Thanks for a good reminder about how important quality is from the reader's standpoint.
Nice hub, its a really good information sharing page. Well good hubs should be at front instead of at bottom. So this hub really is best way to learn about how to get hubscore high.
Thanks
Wow! I love this! I can only say "Amen" to what you said here.
Now I'm wondering why it's only now that I find you. Thank you very much for finding me first and leaving a comment in my flower hub. Now I know that I will be coming back to read more of your hubs.
Rated this up!
All the best!
The only reason I care for traffic (since I do not have Adsense I am not making any money), is because I like when people give me feedback.
The way HP grades makes little sense and is even harder to understand; some of my best work – plenty of traffic and many comments are surprisingly at very low scores and have been at the bottom for a long time.
I would not waste my time to please Google and look for SEO which may (and often does) interfere with the quality of writing.
The fact that my regular readers are coming back and the number of my followers is increasing is the only thing that matters to me
This feels real to me. I like the idea that you write about innocuous things, and somehow have it work out for you - I think in a way that kind of shows almost anything is worth writing about, if you're passionate and work at it. Glad its working out for you, and thanks for another great tip. (I've also read Rebecca E.'s hubs a few times, and have to agree both of you offer wonderful advice.)
"but, just so you know, if you puke in a bowl and call it pudding, nobody is going to believe you because, even if it looks like pudding, it still stinks."
Priceless!!!
Really, really great advice - so few understand this!
Thank you!
Good Day Shadesbreath
I fully agree with everything you've said here. Unfortunately, some writers on the Internet are just writing for clicks and cash. Beyond that they don't care; they'd rather be notorious and infamous than appreciated in the right way for the right reasons.
I used to tell hubbers something to the effect of: 'Okay, we want to earn as much money as we can with HubPages, but why don't you position yourself with the long-term in mind. Be what Goldman Sachs calls "long-term greedy".
I like to give and follow, what for me, is an elementary piece of advice. When writing articles, presenting information that you don't think is common knowledge, one should cite it with either endnotes or footnotes, and of course, links as we are on the Internet. You don't want to give the impression that you're just rambling off the top of your head.
In my mind this is crucial, because perhaps, in time, some - some, mind you - of the authority of the actually published writers and scholars may "rub off" on this or that hubber. It seems to me, that in this way, one can position himself long-term.
You never know who is pulling up our hubs when they go online. One wants to build a deep, broad, and as diverse as possible established portfolio of work here. You want to be "looking your best" so to speak when an opportunity presents itself.
You said something to this effect, Shadesbreath, in the comment section about the cats and dogs hub. When I suggested how the piece could be converted to a stage production, you said how you keep waiting for an editor to find this and other pieces of yours; as well as your vampire hubs.
With that remark you showed you have the idea. You have to look beyond the $100 Adsense check (I'm still waiting for my first one). And this may sound corny, one should be writing for a little something I like to call.... posterity.
Good Job! See you around.
Shadesbreath, would you do me a favor and check out my latest hub that was published a couple of days ago? I think it isn't getting any readers because I gave it a bad title, but I may be wrong. In it I pay homage to you. I would appreciate your opinion.
This hub makes a valid point. The writer should care about his reader. Thanks for the link to Rebecca's hub. I had never thought about the impoortance of links.
I want to slap that cow. He looks so smug. What does he got to be so happy about?
Having a background in marketing and writing, I wholeheartedly agree with you! A wonderful, wonderful read -- and encourages the reader to walk away remembering a forgotten purpose of writing - releasing passion.
Bravo! You can puke in a bowl and call it pudding, but..... Wonderful advice to a writer stuggling with content....
If it is from the heart, something that you want to share, something that can be exciting to write or fun, then that is what the tale is about, ain't it?
You cannot ignore the money part of it, I find that anything I do to earn money is a promotion of my writing and I love that people are reading it and enjoying it.
So getting the greatest complement in the world, and money tells me that my readers like what I write.
I care a lot, that is why it takes several days to publish a hub. I read, re-read, re-write, correct, and hone until I am reasonably certain that my readers will enjoy the read.
Hi Shades, I've read the 'bad rap' hub and totally relate, I am obsessive when it comes to spelling and grammar. I also totally agree with 'caring about the reader' cause if you write about something you don't care about, the reader will know.
Shadesbreath, most interesting content! As a new comer to HubPages, I haven't even written a Hub yet! To me it is not about scores, it is about sharing who and what you are. Each of us contributes something that is an intrinsic part of us, this is what is valued because it is substantive. Agreed, the reader is the ultimate judge of the content. The SEO marketing stuff helps it all along. I want to do both, write for marketing, and write to help others. Lofty goals, I know... anyway I love it! Thanks.
This is such a caring hub for us neophytes. Thanks
I voted up and i find it awesome. Great job!
Mimi
that is the truth or why write at all, I think that each hub that is writen needs to have passion behind it, passionate about what you are writing about and what you want to give to the reader, point well taken excellent hub.
Hi Shadesbreath - Thank you for a hub that tells it like it is. I'm weary of the keyword, SEO, backlinking strategies that leave me yawning. Writing to express ourselves, to improve our skills and to be acknowledged by others who like our work. . that is a worthy goal. If the money comes, then even better.
Great Hub. Now that's a tip that I haven't read before. Been trying to learn as much as possible about Hubpages and reading as much as I can.
Great advice. I've notice this past year that my highest ranking hubs are ones that are quite personal to me -- I had put the least effort into them, but they have the greatest emotion and openess of the majority of my hubs. Least effort = no backlinking, SEO, linking, etc. You hit the nail on the head with this one. Thanks Shades!!
Alas, the reason for your success! :)
There are different types of payout. Typically, it's monetary; however, I think that you have this payout plus you have a few good friends and a thousand plus fans. In my books, that's a pretty good payout!!! :)
This is a great reminder of all the elements we need to focus on in our writing. As you say we can often sit back and tweak those five senses into our stories, or bring our characters to life with an action or a glance here or there. This hub will help me to re-focus and i thank you for that. Cheers
The most important thing in life is to love people also readers, it's true.Good work
wonderful hub. I love your writing style. We all want to write stuff that people want to read and maybe even benefit from. I think your right, the key is caring about the audience first.
I am new to HP. Not sure if this is the place for me. I was drawn to your article on writing and how we need to care about what we say and we need to think about our reader. This is SO true. Good advice. When I taught composition, I'd bring two of my old paper dolls (usually Ken and Barbie) and place them along the tray of the white board and called them "Mr. and Ms. Reader." The kids liked it of course and we'd change their outfits which was always fun--but the point made involved knowing your reader, imagining them (even if they are paper dolls) and writing to them. If we do not engage Mr. and Ms. Reader, then our writing is boring and fails--not because it is bad writing--but because we didn't care to see what the paper dolls wanted--what Mr. and Ms. Reader needed to hear that day. Enjoyed your post!
Simple but superb advice. In our impatience to finish off another Hub we often forget our audience and end up adding to the Hub statistic without actually making a difference to the reader or our HubPages metrics.
Great hub. I've lots to learn still, so this is definitely an inspirational hub for sure. People would want to read quality writings the whole time, so there needs to be some kind of a responsibility there to research well and then write on. Hub up.;)
Thank you for the help. I'm new here so this means a lot to me.
Have a nice day!
Rosie
Thank you, Thank you for writing this Hub. I am so glad I found it. I am new here and really do want to write. I am not professional but I want to develop myself. All of the talk about keywords and optimization has made me scared to write. Your words just cleared everything up for me. When I see all of the thoughtful comments your hub has generated and how inspired it made me feel-I just want to do that! Thanks again. I will be following your hubs.
Just ran across this one. Love it. I try to find something everyday that will be a "teachable moment" for me. This is it for me for today. Thank You!
I just happened across your article tonight, and I'm so glad I did. What a great read! Thank you for sharing your insights.
Thanks ,nice post
Well written and informative hub. I, like you, have a pet hate for typo's. I enjoy writing and sharing with other hubbers. I often think about correcting their errors, but I don't want to embarrass anyone. How would you suggest going about doing that?
Thanks for caring.
Wow I have never seen a hub with so many comments!
I learned long ago that if you want to please someone, you have to please yourself. Honestly, I've never cared about the potential reader because either they find what I'm saying interesting or they don't.
I wrote a long series of articles about closing my arcade for RePlay Magazine. It was something that I had never seen done in any trade publication before. My editor there said that the thing that made my writing refreshing is that I wasn't selling anything, I was telling it the way I saw it.
Did it work? Yes and no. It didn't net me a great job within my chosen industry post-arcade, but it did make me many contacts among the coin-operated game industry that I can call to this day and talk to about whatever pops into my mind.
I think the beauty of HubPages is that you do get some direct feedback. It makes you think more about what you've written and what you are planning to write. In the end, the only audience you can ever hope to please is you, however. Money and clicks are nice, but they don't say what you want to say.
HubPages is the soapbox and the readers are your audience. Instead of yelling epithets back at you, they generally are polite about what they say. It's an interesting and invaluable tool. It's also quite strange after spending a few years writing for traditional print media.
awesome hub.. So informative
Voted up and useful!
Your hub has very interestingly pointed out the importance of content in writing a hub. Thanks for your well explained hub.
This is the best advice about writing, great hub!














































































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Cagsil Level 7 Commenter 2 years ago
Awesome Hub! Great job! I love the advice. And is a little ironic in a way, considering the hub I just put out, while you were writing this one. LOL! Thank you very much.